The problem
Tharu Maaru launched as a new, takeout-only concept operating out of a shared commercial kitchen in Cleveland. As a brand-new business, it needed a digital presence built from nothing: a way for customers to discover the brand, browse the menu and actually place an order, plus the operational backbone to fulfill those orders.
Scope delivered
- A menu-first, mobile-ready site introducing the brand: South Indian classics, Indo-Chinese favorites, biryani and rice dishes, and appetizers.
- Online ordering through Toast for pickup, plus a catering section with vegetarian, paneer, chicken, goat, fish and shrimp party trays and a quote-request form.
- Point-of-sale setup on Toast, configured for a takeout-only operation, with the website connected directly to it so online orders flow straight into the restaurant's POS.
- AI voice ordering integration with Loman AI Voice, so inbound phone calls can be answered and orders taken automatically.
- Delivery-platform groundwork across DoorDash and Uber Eats, so the business could reach customers on the platforms they already order from.
Where things stand
Tharu Maaru is live at tharumaaru.com, serving Cleveland, OH with pickup available Tuesday through Sunday.