The problem

Crystal Scissori needed one polished website that could carry three different sides of the business at once: two family salon locations, a government-certified beauty academy, and a franchise program, while building real local search visibility for both Siliguri, where the business is based, and Darjeeling, where a large share of its bridal and academy clients travel from.

Scope delivered

  • An 8-page site covering every side of the business: home, about, services, academy, glam squad (on-location bridal and event styling), gallery, franchise, and contact, spanning the Dagapur and Salbari locations.
  • A full editorial visual identity built around the client's own photography, including bridal glam work and academy training sessions, with the client's logo applied site-wide across the header, footer, and favicons.
  • A clean URL structure (for example /about instead of /about.html), with forced redirects from the old file-based URLs so no link or bookmark broke.
  • Local SEO and AI-search work built around both Siliguri and Darjeeling: enriched JSON-LD (HairSalon, EducationalOrganization, and FAQPage schema), a visible on-page FAQ section, geo metadata, and an llms.txt file for AI answer engines.
  • A complete technical SEO foundation: robots.txt, sitemap.xml, Open Graph and Twitter Card metadata, and canonical tags across the site.
  • A contact form routed to the salon's own inbox with the agency copied, and WhatsApp set as the preferred contact channel over phone calls.

Technical approach

Built as a static, dependency-free HTML/CSS/JavaScript site with shared header and footer partials, for fast load times and simple hosting, deployed on Hostinger. No page-builder bloat, no unnecessary frameworks, just clean markup that loads fast and is easy for both search engines and AI systems to read.

Where things stand

The rebuilt site is live at crystalscissorisalon.com with the full SEO and AI-search layer in place, alongside the client's real branding and photography throughout.