Process

From idea to live website, without the fog.

A standard business website can often be completed in approximately 2-4 weeks once required content and approvals are available. Larger or custom projects get a project-specific timeline.

01

Strategy

We start with your goals, audience, competitors, required pages and the specific actions the site needs to drive: a quote request, a booking, a call. This becomes the brief everything else is built against, not an afterthought bolted on later.

02

Architecture

Sitemap, keyword mapping, content hierarchy and user journeys get planned before any design starts. This is also where search intent gets mapped to specific pages, so the site is built to rank from the structure up, not patched afterward.

03

Design

A high-fidelity, responsive interface with a brand-led visual direction. Large type, generous whitespace and a consistent design system, reviewed with you before development begins.

04

Build

Clean, semantic development: CMS setup where needed, forms, integrations and responsive QA across common viewport sizes. Accessible labels, keyboard navigation and visible focus states are built in, not retrofitted.

05

Optimize

Speed, security, SEO, schema, analytics and AI-search foundations. We target sub-2.5-second load times and stable layouts on real mobile conditions, plus HTTPS, backups and spam-protected forms before anything goes live.

06

Launch

Final QA, search-engine indexing, tracking, backups and deployment. Your site goes live against a real checklist, not a guess about whether everything works.

What "final QA" actually means
Navigation and forms tested end-to-end, mobile/tablet/desktop visual QA, image compression, titles/descriptions/canonicals checked, schema validated, robots.txt and sitemap.xml reviewed, redirects verified, analytics and conversion events confirmed firing, and a post-launch crawl to catch broken links or accidental duplicate pages.
Non-negotiables

What we won't do, even to close a deal faster.

  • No fake metrics or fabricated case-study numbers
  • No guaranteed rankings, guaranteed traffic, or guaranteed AI-search placement
  • No unlimited-scope $99 package disguised as a limitless offer
  • No ongoing SEO or content work disguised as a one-time build

"AI Search Optimization" means structuring your website so information is clear, crawlable and machine-readable for modern AI-powered discovery. It does not, and cannot, guarantee that any AI system will cite or recommend a website. Anyone who promises that isn't being straight with you.

Ready to start with Strategy?

Tell us what you're building. We'll walk you through scope, timeline and package before any work begins.